What is the role of print media in the digital age?
Print media isn’t dead, digital is not the future, a combination of the two will win.
You write the brief
look for a problem
Technique -
Use digital and hand rendered media to decide what works well.
Content -
Gain information from audience, and feed back.
Communication/Message -
Audience - People who believe in digital only, traditionalists, the middle.
Research Analysis -
Who are these people and their beliefs.
Exploration Evaluation -
Look into both traditional and digital print and see how they can both be used together.
Testing -
Get feedback on work from both extremes and on how they feel about the idea.
Show a piece of digital to traditional users explaining that it’s traditional.
Show a piece of traditional to digital users explaining that it’s digital.
