OUGD401 - Final Practical Critique

The last critique showed people enjoy the work I have done so far. They believe it fits in to what I would like to express in my essay. I have spoken about companies using this method to advertise their products and even take you through to a site that you can buy the product on. After explaining this to people they thought it would be a good idea to experiment with that idea and produce some advertisements for products as well as the film poster idea.

OUGD401 - Practical exploration reimagined

This is the outcome for my reimagined design. I have created a series of posters designs in a very simple way to make people ask what they are and therefore have to go through and scan the QR code which, takes them through to the website for the film Suicide Squad. The idea is to have advertisements that look amazing are cheap to produce and mean you can get more information if you're interested or go through to buy the product without having to search around. 

OUGD401 - Suicide Squad Design Research

This is the film I am looking into to design posters for my advertising campaign using QR codes to combine print and digital. The design is meant to look almost dirty and rough to reflect the theme of the film and the fact that the characters within are not superheroes but instead are villains that have been locked up for serious crimes and are now being forced into impossible tasks because they are expendable and their skills are key. 

The middle poster is something I would quite like to look into, obviously I cannot photograph the cast to make posters and this way I could create a series. I like how simple the designs are but I would like to take this idea even further and add more mystery to it. I will take into consideration all that I have learnt from these designs and put it into a whole new set.

OUGD401 - Practical Critique 2

Below are the notes taken from the second peer feedback I received:

Do you think my idea reflects a hybrid design of both print and digital?

As my idea is to work across all platforms do you think it could work in different contexts such as advertising items or working within a zene?

book for song

I’m planning on creating all my designs in quite a simplistic style as that’s how I work and just to show off the joint methods a bit more. Do you think this will be impactful enough?

idea of how to make it work on different scale - limitation 

Ticket make into a piece of art

Uncube 

voice over for comic or book

QR code issue campaign for QR readers to be built into phones

Check in with QR Codes - Marketing purpose to understand the audience and which ads are working.

Push issues with digital print is free once it’s out

Stick with QR code theme maybe use it within advertising? posters etc

We spoke about my current ideas and came to the conclusion that I do not enjoy AI design or Zine design so why would I attempt it as I wouldn't be putting my all into it. Something else we thought was that the zine wasn't all there you wouldn't buy it if it was also online free you would need something more online. The app is almost against the hybrid idea I would like to focus more on the hybrid than one side completely. I have now decided to move onto poster design using aspects of both my designs I have already created.

OUGD401 - Practical Exploration

Like I had discussed with my classmates I designed a magazine based around using QR codes to further the articles on the pages whether it be a link to more online or to a video or sound. The idea needs more research but as a start I believe this idea could work very well to prove of a hybrid between print and digital.

Here I have designed an app that gets rid of the need to print of things like tickets as you walk about 3 metres after buying them at a cinema to the person who rips it and then you bin it. Some things don't need to be printed and I would like to show this. The technology of the app uses NFC to collect your tickets or you can just download them over email or online. Again this idea needs further research but already seems slightly more refined than the other.

OUGD401 - QR and NFC Research

QR codes and NFC are what I believe to be the future of technology. I use NFC technology daily, I barely ever carry cash unless I know I'll need it. I find it far easier to walk around with card or even just my phone for apple pay. The technology is only being used in a very limited way at the moment and could be used for much bigger things like notifying you of a product for advertising purposes as you walked down the street incase you missed it. Not as an intrusive online pop up ad kind of way but instead you select your interests and the technology does the rest. It could also just be used in a way that means if you see a product you like you could scan the QR code or place your phone near the NFC technology to learn more about the product, purchase it or even watch the ad as a video. I believe it would cut costs, save time and help save the environment from unnecessary print.

Above there are some stats and information comparing both QR codes and NFC. A lot of people believe that NFC will exceed QR codes but others disagree and think that most people will stick to both. One day all phones will most likely have NFC technology inside but QR codes still need an app to work, this could be solved by using the phones own camera to have a QR code reader inside. If both were used together then what you could do with technology would be almost limitless in these terms. At the moment NFC is a lot more expensive compared to just placing a QR code and downloading a free app and it is only really used for payments methods. This may one day change but for now QR codes are being used in a lot more inventive ways.

OUGD401 - Peer Feedback On Practical Work Ideas

Cop Peer Feedback

What is your Question?

What is the role of print media in the digital age?

What are your proposed outcomes?

A hybrid of both traditional and digital print how they will work together whilst still being future proof and economical.

What processes will you explore?

Screen printing, mono print, digital print, online, zines, videos.

ZINE!

Tickets

• Waste of paper look into VUE and apps

How will your practical work relate to your essay?

I have talked about a hybrid all the way through my essay I am going to show or at least explore how this can be done.

Do you need to do ay additional research?

Environmental issues

Cost of printing

How audiences engage with different materials

Does it make sense? How could the idea be taken further?

How can I make my idea relate to my essay what can I research?

Would my idea be beneficial? How?

Look into creating an app or ticket feature that can be used not straight away but be introduced into society and take it into the future. 

A magazine that features QR Codes to take the viewer through to an interview online rather than having to read through the whole thing saving paper/allowing more content within the publication.

Look into cost of both and environmental impact.

Harrison -

Emboss - not using ink

Make Print Personal

Cost effective and environmental

Anna -

Gender Neutral

Question gender pink posters for men blue for woman etc

Car/Football advertisements in woman style

Swap packaging for mean and woman around make them neutral see how they attract the different genders

Alex -

Neutralise the logo

Stay away from salon and barbers

New name?