Monday, 4 April 2016

OUGD401 - Research into advertisements


I have chosen to look at the company Apple for an advertising campaign because, Apple suits the theme I am designing in and uses digital means heavily. As you can see the design is very simple and straight to the point, there is no need to even feature the company's name as it is so well known. I think I could take this further and leave more mystery, if I were to add a QR code that takes you through to the shop that you can purchase the product then people will use it because so many people are excited about Apple products everyone wants to see them.



Above I have included advertising campaigns for NIKE. Yet again NIKE are very simple the top just providing the NIKE slogan as a sort of reminder to people and the bottom just the name given to the product and the product itself. I could take this same method but instead of advertising a product because NIKE is so broad in its sales I could just have the logo like the just do it with a QR code. The code would take you through to the online store again like the Apple design but it wouldn't be to advertise one product but the whole range. This is because NIKE don't just rely on one big product per year or every couple of months.


No comments:

Post a Comment