These are some notes made whilst meeting with one of the tutors:
CoP:
- What
- How
- Why
- What designers or people are you looking into?
- Examples of work
- Hyper femininity
Keep it stereotyped
brand strategy
- packaging
- type
- advertising
find imagery
consumer psychology and identity
advertising
branding
Examples:
Bic Pen
Urine Leakage
Coke Zero and Diet Coke
Pepsi Max and Diet Pepsi
when is it innapropriate?
books:
persuasion in advertising
advertising and identity
consumer psychology
Use Jstor and online resources through intranet
start on consumerism
branding
gender
what role do they play on consumer culture
schonal website for leeds uni
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