OUGD401 - Finding Research Sources (Task 2)

CoP 2.

What is branding? Choose four internet descriptions.

Definition.org - 
http://www.definition.org/define/branding

brandingnoun

process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person or animal

I chose this as one of my four internet descriptions as I thought it showed off the word more than the modern meaning and showed the history and heritage linked to it. This I think shows what branding is from the roots of the word.

Oxford Dictionary -
http://www.oxforddictionaries.com/definition/english/brand

A particular identity or image regarded as an asset:you can still invent your own career, be your own brand'
This site is well trusted and gives multiple descriptions quite obviously as it is the official Oxford Dictionary site. I think that it portrays the word quite well thought using words like identity and asset, it's something you need.
School of Visual Arts -
http://branding.sva.edu/what-is-branding

Definition of branding:

Branding is a means of manipulating identity in order to manage perceptions.

I stumbled across this site after a quick Google search, the site didn't seem too official so I had a further look into it. After looking into the site more thoroughly I found there were multiple definitions based on quotes and opinions from staff and past students. I thought it was good to include one of these definitions because one I agreed with the statement and two it was was a good example to show use of different websites for reference.

Entrepreneur -
http://www.entrepreneur.com/encyclopedia/branding

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products .

This I think is one of the best descriptions I have found. It's a straight to the point description and covers all literal meanings of the word. I was suspicious of the site again but I looked into it.

Overall this task was good to show how difficult it is to find trustworthy sites for information but also how easy it can be at a click of a button or a Google search. If you look hard enough and find trustworthy sites the internet is a brilliant tool to find information easily but should also be used alongside books and other means of gaining information.