The design above was created in hopes or making a product aimed at an older target audience using some designs that would reflect that. Issues arose when not much research had been made into the designs making it harder to create. From feedback the colours were said to remind people of that of the german flag which is no the stereotype this product is aimed at.
Going back to the men's packaging it can be seen that new designs had occured inspired by some already existing packaging designs from various beauty and healthcare companies. The colours have been brought out more and the direction of the design changed back to a portrait one with a viewing window to fit in with all the other designs.
The female packaging was changed slightly too, keeping a more simple look and steering away from beauty product design. The idea was to use similar colour ways but maybe change up the type to suit more of a feminine script type. The design is still inspired by beauty packaging but has stayed quite simple with the shapes as to not overcomplicate things.
The final critique for these pieces are as follows. The blue suits a male audience better, the shaping and layout work better to keep a consistent design. The typeface on the women's packaging now really suits a feminine look, the colours have been toned down and the shaping helps to make the piece a bit more basic for a food product.
Below are the final pieces, they will now need to be test printed at full size (A3) rather than A4 once access to an A3 printer is available. After this size of information and the overall look of the designs will need to be adjusted appropriately and then printed on the final stock.
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