Synthesis - OUGD601

The practical side of this module has linked to the critical writing side using information and researched gathered for both. The research is geared towards answering the question “How are products stereotyped?”. Using this information a 5000 word essay has been produced answering questions like what is branding, packaging and advertising and how do they all link? This gave the understanding of how a product is made to be stereotyped. Brands create consistent images throughout all their marketing to create brand loyalty. Often this image can be helpful in the buying process to make sure that the correct person buys the right thing so that you do not spend unnecessarily. Brands sometimes take these understandings and use them against us, using tools like; colour, type and shapes to sell a product to a specific target audience when really their is no need. A pen should not have a specified gender therefore it should not be stereotyped in such a way. The practical side of this model will show how a piece can be stereotyped in such a way only through the use of the tools stated. It will be shown how brands can take advantage using three pieces; one for a female audience, one for a male, and one for a child. A fourth and final piece of packaging will be made to show how a product can be shown for what it is, a neutral item that needs nothing other that what it is on the front and what it’s function is. To do this a mundane product has been used to demonstrate. Spaghetti is a food item with no need to be stereotyped and from the questions answered throughout the critical writing we will see why this is and why there is no need for it at all.