Colour theory can be used to gain knowledge of what colours can complement each other and work to create a product that stands out and pleases the eye. This is helpful when creating packaging for a product.
We can also look at what colours are generally associated with what genders:
Pink is usually associated to girls
Blue is usually associated to boys
Yellow is more gender neutral
Looking into these ideas lead to a blog about colours and gender stereotyping. The blog is not fully academic but it does in fact have some good points. Some points quote articles that are a bit dated and maybe not relevant in today's society but it definitely helps to understand societies views on colours within gender stereotyping.
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