A quick search on google gave away packaging for women. The main selling point in most of these images is that of the colouring. Pink seems to be the key to creating a stereotyped piece of packaging for women. Not all the pieces use pink but will often go for a softer pastel design to again reinforce the stereotype. The shapes that are used within as well as the typeface is often very delicate and in some instances floral patterns can be seen.
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