These are some ideas based on feedback from peers and tutors for the practical section:
Create packaging based on different stereotypes. Create something that shouldn’t be stereotyped e.g. a razor advertised at women when it is a unisex object. Create the juxtaposition and make packaging that doesn’t suit the stereotype in many different ways. For Example…
- Stationary aimed at different genders or ages.
- Mens Clothing aimed at women, younger audiences.
- Products that have no reason to be stereotyped packaged in many different stereotyped ways.
Look at gaming like FIFA now allowed to play female teams. Gaming advertised more at women now.
Make things that aren’t needed
everyday objects that are needed e.g. toaster
look at aesthetics of
run like a girl campaign
extra adverts why has it become this
stereotype an advert and show it to people
Primary research
Show adverts to people and pause before the product comes on and ask if they know what the advertisement is about. Film it.
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