This section will entail looking at overall what impact stereotyping products using; branding, packaging and advertising and whether or not it is a negative one. Examples can be used in this section in a big way to backup the final point with visuals. Using examples such as Coke, eBay and John Lewis will help explain different aspects of stereotyping. Showing how it can be done subtly to sell to target audiences, how it can be done in a positive way and how sometimes it can be seen as wrong to go in the opposite direction.
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