This section will involve how packaging can affect the buying process and how brands can effectively implement it. Talking again about the design of the packaging and how it can target consumers, things like presentation is everything will need to be spoken about. This will show how brands can use packaging to make a product look more desirable so that they can sell more. Similar books from the first section will be used in this one and examples will be used to show how packaging can link to advertising. Showing that without packaging brands would not be able to create as effective image and would not gain free advertising. Some online examples/articles will most likely need to be given for this section to show some modern day examples and opinions.
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