The final section to explain how brands can create an image that can help to target an audience will be this. Advertising uses a range of methods such as psychology to persuade their target audience. As stated in the 'What is Branding?' section colour, type and design will be spoken about here too. The wording of adverts can have a major effect of how someone views it just like with packaging. Society will be spoken about and what role it can play in the selling process. The book, Persuasion in Advertising by John O'Shaughnessy will be used in this section to justify points made.
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