The examples used will have to reflect the piece of writing and back up points made.
Some examples to look into are listed below:
Bic Pen for her - received huge backlash after selling a pink pen 'for her'.
Coke, Diet and Zero - aimed at different genders and countries based on wording and design.
John Lewis, children's his and her range - new range made to be gender neutral receives negative and positive response due to controversial 'modern day' approach.
From initial research it seems that many ads or products that are deemed to be stereotyped widley are based on gender. This is not the main focus point of the essay but will be touched upon. More research is needed into stereotyping, packaging, advertising, branding and how they all link together.



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