Monday, 20 November 2017

Critical Writing, What is a Stereotype? - OUGD601


This section will be set aside from the first three as it will help to show how they are all connected and how each of them use stereotyping to sell products. It will need to be explained what a stereotype is and how it is used within society. Whether it be based on what we are taught as a community or from upbringing. After this section it will need to be said how all subjects use stereotyping within using tools stated within the previous points. These tools can be; colour, typography, design, shapes and wording. Multiple texts and online sources will be used within this section such as; Stereotypes and Stereotyping book by Macrae, Stinger, Hewstone, Brand Watching by Giles Lury and What is Branding? by Mathew Healey.




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