Looking at the basics of branding like how do they draw consumers in and how do they keep them coming back (brand loyalty). Things like colour, type and design are factors that will be spoken about in all the topics and will tie them together in the end to show how a good brand and product is made. Texts like Brand Watching by Giles Lury and What is Branding by Mathew Healey will be essential to this section. Examples of companies that already do what is necessary to create a strong brand will be used too such as Apple, Nike or McDonalds, household names that receive consumer loyalty time after time.
No comments:
Post a Comment