Practical, Initial Idea - OUGD601

The point of the critical writing isn't solely to look at gender stereotyping within branding packaging and advertising but it seems after a lot of research it is the most prominent and the one society has an issue with most making it the most relevant for the practical response. The idea is to create some sort of packaging for a product that has no need to be stereotyped and stereotype it in different ways. Initially ideas are to stereotype for both men and women and then one for children. One piece will then be made for 'everyone' as it were with no purposeful stereotyping. The products will have all the same wording on and will solely focus on typeface colour and shape to see how this can affect stereotyping. Adding words like for her or for him would give away the idea too fast, instead this is suppose to be subtle as a sort of test to see if products can be stereotyped based on these factors alone.

Men:

• Sharp typeface
• Blue
• Bold

Women:

• Script
• Pink
• Delicate

Children:

• Colourful
• Playful
• Stands out

Non stereotyping:

• Keep Neutral