A lot of research will have to be put into the practical side, most of which can come from the writing itself. It has to be known; what colours are stereotyped to which people, the same goes for typefaces and design.
Look into:
- Colour Theory
- Psychology
- Packaging
- Advertising
- Branding
- Products/Product Design
From the writing side information has been found about branding, packaging and advertising and how all three of these link together to stereotype products. Brands use consistent design to gain loyalty from their consumers and make their products easier to distinguish to be bought. Some stereotyping happens within the selling process to make the product easier to buy such as feminine hygiene products and products for children to show off sizing rather than just gender. It wouldn't be appropriate to stereotype something such as a toothbrush but we do need to know what it is, what it does and how well it does it otherwise the whole process of purchasing would become so much harder. Companies use this to their advantage sometimes and stereotype ridiculous things such as, children's sweets, taste does not differ from one sex to another it differs in every human. Kids are going to like sweets therefore if you package one for boys and one for girls they are going to want the one that says it's for them.
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